Recently, a friend and I were discussing what has become quite the heated topic lately: the Volvo logo. The logo features the word ‘Volvo’ framed inside a circle which is ‘topped,’ if you will, with an arrow that points upward and to the right.
Now, Volvo officials will have you believe it stands for iron, strength and any number of things. The general public, however, sees the “male” symbol. It got me to thinking of how powerful imagery really can be.
Take the swastika, for example. This is a centuries old symbol, cherished by religious and cultural groups the world over. An Irish friend once told me she viewed it as four “Ls:” Light, Luck, Love, Life.
Most of us, however, know better than to flash this ‘hooked cross’ today. Even if we do so with the very best of intentions, we know (or at least we should know) that it will foster notions of hate, intolerance and injustice.
Don’t worry, I’m not going to get on my soapbox here. It’s late and I just don’t feel like it.
And anyway, in the end, my chum and I decided to leave the discussion friendly, and move on to other topics. Just something to think about.
by Frank Calling; Gaseoustania Tonight