Starbucks CEO Howard Schultz announced this week his company’s plans to hire 10,000 refugees over the next five years, to work in stores across 75 countries, including the United States. The measure is being met with both praise and condemnation.
Show Me the Love
Supporters of the move say it displays a commitment to inclusion and humanitarian assistance. They say hiring refugees will show the workers in a “real life situation,” and that the move has the potential to change hearts and minds that may currently be anti-refugee.
Meanwhile, some have expressed outrage, calling the measure a publicity stunt, and pointing to the fact that no similar programs are currently in the works to also assist homeless and veteran U.S. citizens.
At the core, it is abundantly clear that this amounts to nothing more than a feeble attempt at selling more coffee. Starbucks could not care less about the plight of refugees. Schultz and his capitalist cronies are simply grand-standing on current anti and pro-refugee sentiment in hopes of generating free promotion and possibly increased sales.
Many, many people are out of work and can’t get a job at Starbucks because they don’t know enough about coffee. It is simply unjust to place a focus on anyone with limited to no experience, while at the same time ignoring applications from non-refugees, and leaving these qualified individuals to their own devices.
For shame to Starbucks for using volatile geopolitical realities for the company’s own gain!
by Frank Calling